10 Squarespace Features You Should Be Using: Hidden Gems

Your website is one of your most powerful tools for attracting clients, building your brand, and growing your empire. And if you're using Squarespace to build and manage that website? Well, you're in luck.

Because while Squarespace is known for its sleek templates and user-friendly interface, it's also packed with lesser-known features that can take your website (and your business) to the next level.

In this post, we'll dive into 10 of those hidden gems - powerful Squarespace features that you might not know about, but definitely should be using.

1. Custom 404 Pages

Ever stumbled upon a broken link or a page that doesn't exist on someone's website? It's frustrating, right? Well, with Squarespace, you can turn that frustration into an opportunity to engage your visitors and show off your brand personality.

By creating a custom 404 page, you can add a touch of humor, personality, or creativity to an otherwise dead end. You can also use your 404 page to guide visitors back to your most important content or even capture their email address for future marketing efforts.

2. Form Blocks

If you're not using Squarespace's Form Blocks, you're missing out on a powerful way to collect information from your website visitors. Whether you want to create a simple contact form, a detailed survey, or a multi-page application, Form Blocks make it easy to customize and manage your forms without any coding required.

Plus, with built-in spam protection and the ability to integrate with email marketing platforms like Mailchimp, Form Blocks can help you streamline your lead generation and nurturing efforts.

3. Announcement Bars

Want to draw attention to a special offer, a new product launch, or an upcoming event? Squarespace's Announcement Bars are the perfect way to do just that.

These slim, customizable bars appear at the top of your website and allow you to share important messaging with your visitors in a way that's both eye-catching and non-intrusive. You can even set your Announcement Bars to appear only on certain pages or to specific audiences based on their location, referral source, or other criteria.

4. Member Areas

If you offer courses, digital products, or exclusive content on your website, Squarespace's Member Areas feature is a game-changer. With Member Areas, you can easily create password-protected pages and grant access only to specific members or subscribers.

This allows you to create a sense of exclusivity and value for your premium offerings, while also streamlining the process of delivering and managing your content. Plus, with built-in analytics and the ability to integrate with payment processors like Stripe, Member Areas make it easy to monetize your expertise and grow your revenue streams.

5. Image Animations

Want to add some visual interest and interactivity to your website? Squarespace's Image Animations feature allows you to create subtle, eye-catching animations that bring your static images to life.

Whether you want to add a slight zoom effect, a gentle fade-in, or a parallax scroll, Image Animations can help you create a more engaging and dynamic user experience. Plus, with a variety of customization options and the ability to apply animations to individual images or entire galleries, the possibilities are endless.

6. Site-Wide Pop-Ups

Pop-ups often get a bad rap, but when used strategically and sparingly, they can be a powerful tool for capturing attention and driving conversions on your website. And with Squarespace's Site-Wide Pop-Up feature, creating and managing pop-ups is easier than ever.

Whether you want to promote a special offer, encourage email sign-ups, or share an important announcement, Site-Wide Pop-Ups allow you to create custom messaging that appears across your entire website. You can set triggers based on time on page, scroll depth, or exit intent, and even target specific audiences based on their behavior or characteristics.

7. Social Sharing Logos

If you're not making it easy for your website visitors to share your content on social media, you're missing out on valuable opportunities to expand your reach and grow your audience. But with Squarespace's Social Sharing Logos feature, adding social sharing buttons to your website is a breeze.

Simply add the Social Sharing Logo block to your page, customize the design and placement, and select which social networks you want to include. Squarespace will automatically generate the appropriate sharing links and buttons, making it easy for your visitors to spread the word about your brand.

8. Mobile Information Bar

In today's mobile-first world, it's more important than ever to create a seamless and user-friendly experience for visitors accessing your website on their phones or tablets. And with Squarespace's Mobile Information Bar feature, you can do just that.

The Mobile Information Bar allows you to add a custom bar at the bottom of your mobile website that includes key information like your phone number, address, or business hours. You can also add clickable buttons that allow visitors to easily call you, get directions, or send an email - all without ever leaving your website.

9. Custom CSS

If you're comfortable with coding (or willing to learn), Squarespace's Custom CSS feature opens up a whole new world of design possibilities for your website. With Custom CSS, you can add your own styles and modifications to any element on your site, from fonts and colors to layout and spacing.

This allows you to create a truly unique and branded online presence that goes beyond the limitations of Squarespace's built-in design options. And even if you're not a coding pro, Squarespace's extensive documentation and user forums make it easy to learn and experiment with CSS at your own pace.

10. Squarespace Scheduling

Finally, if you offer services or consultations as part of your business, Squarespace's Scheduling feature is an absolute must-have. With Scheduling, you can easily create and manage your availability, accept booking requests, and even process payments - all from within your Squarespace website.

This not only streamlines the booking process for your clients, but also saves you valuable time and energy on administrative tasks. Plus, with automatic reminders and the ability to sync with your personal calendar, Squarespace Scheduling helps you stay organized and on top of your appointments without any added stress.

The Bottom Line?

As a woman entrepreneur, your website is a reflection of you and your business - and with these 10 hidden Squarespace features, you have everything you need to create an online presence that truly shines.

So go ahead and explore these powerful tools and see how they can help you elevate your website, attract more clients, and grow your business to new heights.